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Jo Boothroyd

Principal/ Director


Owner and Principal of Ray White Lara, Jo Boothroyd drives a team of like-minded individuals to be the best, provide the best service and exceed all customer expectations when transacting with her office.

"When I launched Ray White Lara in May 2008, I thought I had reached the pinnacle of my career.  How wrong I was. My second office opened in 2010 in Corio and with both offices we had the Northern Suburbs of Geelong covered. In April 2019 we outgrew the Corio space and moved the team into our Lara Office that provides much better opportunities for the team to grow and enjoy.  Being under the one roof also brings both sales teams to work as one creating a Super Team that benefits from our In House Broker and Conveyancer.

"Having 27 years experience, predominantly spent in the Northern Suburbs of Geelong I wanted to bring a level of expertise and customer service to the area that no other Real Estate agency was providing, so it was extremely important that I developed a team that shared the same passion and thirst of knowledge that I always have."

The right people on the team coupled with Australasia's largest real estate company Ray White - who provides the most advanced systems, training, and marketing in both Sales & Property Management - is what sets Ray White Lara apart from our competition."

Jo is married to Geoff who is a wonderful support to Jo and her team. The community will be used to seeing Geoff on his bike helping out the team with their property promotions and letterbox drops.  With their 3 beautiful children all grown up, Jo and Geoff enjoy traveling and spending time with their 3 beautiful grandchildren Hugo, Oliver & London, and extended family and friends.

A combination of running a successful business, nurturing the careers of her team and sharing in their triumphs is what Jo measures her successes on and although always striving for improvement, she is extremely proud of what she and her team have built together.


  • 2023/2024 - Premier Business Leader of Ray White Lara
  • 2023 - 15 Year Service Award
  • 2022/2023 - Premier Business Leader of Ray White Lara
  • 2021/2022 - Elite Business Leader of Ray White Lara
  • 2020/2021 - Elite Business Leader of Ray White Lara
  • 2019/2020 - Premier Business Leader of Ray White Lara
  • 2018/2019 - Premier Business Leader of Ray White Lara
  • 2018 - 10 Year Service Award
In the market

Jo's Listings